SCHNEERSOHN CONSULTING

I came to Asia 30 years ago and time after time was given the opportunity and the responsibility to create a market for innovative products not yet available in the region. Often the first employee in Asia responsible to open market country by country setting up local reseller channel and opening offices throughout the region. Over time I acquired hands-on experience and understanding of the unique characteristic of each country and territory and build relationships with key players in the local distribution channels.

I enjoy working with leading edge and innovative products and solutions, but they require a much more comprehensive approach when entering new markets. The importance of understanding the unique value proposition of a product and its positioning are paramount and the ability to continuously educate the market and the players in the market as well as the potential customers and early adopters will be a prerequisite to any success.

Over the years I got involved with many different categories of products and solutions with a focus around Cyber Security and my relationships and track record give me the credibility and market reach/access that new market entrants can leverage to create success for themselves.